ISTVAN BUSAK

Marketer, Automotive Enthusiast, and Father in Dubai, United Arab Emirates

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I had the fortunate possibility of working and experiencing the evolving digital world from an interactive agency perspective successfully managing a vast number of various campaigns for clients like T-Mobile, Nestlé, Monster, Hewlett-Packard, Vodafone, Coca-Cola, and many more IT, Telco, FMCG and Automotive brands in the past years. Then implementing this experience and putting to practice on the client side in multinational environment for Hewlett-Packard as Head of Marketing and PR for the Personal Systems Group. Mashed this all up as a Digital Account Director for for the most succesful and fast growing Hungarian startup agency Mito, and later as a Regional Digital Marketing Strategist B2B digital social media, digital marketing and new media at Ogilvy in Budapest for the Growth-markets since 2011. Then boosting OgilvyOne's business as a Marketing Strategy Director then Strategic Planning Director in Dubai focusing on business success and growth by planning and deploying award winning work mainly for IBM and other key clients. Helped to set up the first IBM Interactive Experience Studio in Dubai as a Customer Experience Strategist and Brand Planner, and now part of an amazing overall and digital transformation that IBM Systems is going through as the Portfolio Marketing Leader of Infrastructure for Cognitive Solutions. That said apart from work I'm a huge fan and restorer of Vintage Air-cooled Volkswagen and I have dream called VWheelmasters. Also an ex-waterpolo player keen to do any kind of exercise when I have time, but of course most of my free time goes towards my beautiful family - my loving wife, daughter and 2 sons.

  • Work
    • IBM Systems